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Category: How to


Polyvore Tips and Tricks

After quite a few interesting active weeks on Polyvore, I thought I’d share some things that I have noticed. In the end, we all want to have fun with that site and maybe generate a few sales with its help, right? 🙂

  1. Join groups and follow other users
    Groups are a great way to broaden your audience. There are gazillions of groups specialized on certain topics. There are even groups for Zazzlers! You can find groups by switching the seach box on the top from “products” to “groups”.
    Since Polyvore is a pretty social website, be nice and follow back your followers. And try to find new people to follow, e.g. your friends from Twitter or Facebook. You can search for your friends from other social networks by visiting your activity and then click on “Find friends” in the yellow box at the top:

    Find Friends on Polyvore

    Find Friends on Polyvore

     

  2. Take part in contests
    Contests by Polyvore or by groups are perfect for showing your skills. You will also gather likes and new followers!
    You can find currently running contests here.
    Contests by Polyvore require you to create new sets. Contests in groups often let you add your existing sets.
  3. Add products wisely
    Add products to Polyvore that people will want to use in their sets. Concentrate on adding fashion and accessories (t-shirts, jewelry), home decor (pillows, duvets and curtains), smartphone cases (they are my most used products!) and add posters for people to use as backgrounds and photos in their set.

Is there anything that I have forgotten? Please leave a comment on how to be more successful on Polyvore. Thanks 🙂

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Sorry, I only wrote this manual in German but if you follow the links I have included, you will get to English guides explaining how to create your own templates for quick create on Zazzle.


Wozu ist das gut?

Man kann damit ALLE auf Zazzle erstellbaren Produkte abdecken und ist nicht auf die limitiert, die von Zazzle während der Schnellerstellung vorgegeben werden.

Schritt 1:

Um die Übersicht zu behalten, empfehle ich zuerst in eurem Shop eine neue Kategorie zu erstellen. Nennt diese z.B. “Vorlagen”. Wenn ihr die Kategorie auf “versteckt” setzt, kann sie niemand sehen. Wenn ihr die Vorlagen freigeben möchtet für andere, dann macht sie nicht versteckt. Geschmackssache!

Schritt 2:

Sucht euch die Produkte raus, die ihr als Vorlagen möchtet. Wenn das alle sein sollen, dann nehmt euch ein paar Stunden Zeit, denn es werden so etwa 170.

Die möglichen Produkte findet ihr unter http://www.zazzle.de/gestalten oder zazzle.com/create für die amerikanische Variante mit mehr Produkten als auf Zazzle.de

Schritt 3:

Wer die Abkürzung nehmen will liest sich diese englische Anleitung durch und hangelt sich daran entlang:

http://www.zazzle.de/sell/designers/tutorials/qpctemplate

oder diese: http://www.squidoo.com/how-to-make-and-use-your-own-zazzle-quick-create-template

Wenn nicht (wobei ich die Screenshots empfehlen kann!) geht es weiter mit

Schritt 4:

Erstellt ein Produkt erst mal ganz normal – also Bild hinzufügen.

Dann geht ihr in die Einstellungen des Bildes (über das Zahnradsymbol) und setzt das Häkchen für “als Vorlage verwenden” und JETZT kommt der ALLERALLERALLERWICHTIGSTE Teil bei der gesamten Vorlagenerstellung. Wenn ihr das nicht beachtet, werdet ihr euch wie ich über ein Jahr nur ärgern, was das für ein Sch**ß ist und es nichts bringt und überhaupt, was soll daran so toll sein?

Benennt das Bild UNBEDINGT Image 1 oder es wird später nicht durch euer Bild ersetzt werden. Meistens steht zuerst Image 0 da, macht unbedingt aus der 0 eine 1!

 

Create your own Quick Create Template on Zazzle

Create your own Quick Create Template on Zazzle

Die Screenshots in dieser Anleitung passen auch sehr gut dazu:

http://fivegreenlizards.com/how-to-make-your-own-templates-for-zazzle-quick-create/

Bei “Product page label” muss Image 0 stehen und bei “URL parameter name” muss image0 stehen – Vorsicht mit dem Leerschritt!

Wollt ihr einen Vorlagenartikel erstellen, der beidseitig bedruckt wird (z.B. Tischkarten) dann macht ihr diesen Schritt entweder zweimal (einmal pro Seite) oder ihr macht erst eine Seite, kopiert das richtig eingestellte Foto dann auf die zweite Seite – die Einstellungen inklusive der Benennung “Image 1” werden dabei übernommen.

Schritt 5:

Geht dann auf “sell product” oder “zum Verkauf anbieten”, wenn ihr fertig seid. Beim Titel und der Beschreibung reicht ein einfaches “Template” oder “Vorlage”. Wählt die Shopkategorie aus, die ihr für Vorlagen gemacht habt. Achtung: Wenn ihr irgendwann 100 Vorlagen in der Kategorie fertig habt braucht ihr eine zweite Kategorie, weil die Schnellerstellung nur 100 Produkte auf einmal kann.

Da man ein Tag/Schlagwort angeben muss empfehle ich auch Template oder Vorlage. Als Shopkategorie könnt ihr irgendwas nehmen, aber nehmt vorsichtshalber immer das gleiche (der Einfachheit halber also z.B. immer die oberste oder immer “Zielgruppe – für jeden”. Unter der Altersfreigabe könnt ihr noch angeben ob die Vorlage für alle sichtbar sein soll oder nicht. Wenn ihr schon eure Vorlagenkategorie im Shop unsichtbar gemacht habt, dann könnt ihr nun auch “versteckt” wählen. Doppelt hält besser. Wollt ihr die Vorlage freigeben, dann ist “public” in Ordnung. Wählt unbedingt JA bei “als Vorlage verwenden?”

 

Schritt 6 – die Verwendung:

Wenn ihr die Schnellerstellung beginnt, dann wählt nicht ein Bündel von Zazzle aus, sondern sucht euch direkt darunter eure Shopkategorie mit den Vorlagen heraus.

 

 

This is a very comprehensive and simply awesome manual on how to set up your own blog about Zazzle or anything else. Great blog post!

Zazzle Blog

Starting a blog is a fantastic way to promote your products, your brand and yourself. Did you also know that writing a blog is also a great way to connect with your fans and customers?

Today, we’ll show you how to create your own blog on one of the most popular and easy to use platforms – WordPress.

1) Create your WordPress account

To create your account go to http://www.wordpress.com and click “Get Started”. Next, fill out your email address, choose a username and password, and pick your blog domain address. WordPress will let you know if the domain address that you choose  is taken,  and will also show you suggestions for similar domain name options that are available. If you want a free blog, your blog address will look like this: http://www.yourblogname.wordpress.com. You can also choose to pay for your own domain name, for your own website address that is…

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This my friends, is probably the biggest mystery about Zazzle: How the hell (please excuse my language) can you encourage Zazzle to sell your products on Amazon?

While Cafepress markets your products openly on Amazon and even Ebay, Zazzle does not answer any questions regarding Amazon. But there are many items on Amazon world-wide that are from Zazzle. They are doing it so secretely, that I only found out about it after googling my shopname “stineshop”. I regularly do this and can only recommend it as you get a variety of websites that are helping to sell your stuff from Zazzle. I love going there and showing some love, e.g. by tweeting their websites or pinning my own products. Sorry, I am a wh*re for social networking *lol*

So anyway, one day I came across one of my Zazzle products on Amazon and almost fell off my chair. Could you believe it? I didn’t – at first. And then I wanted to find out what I have to do to actively add my products to Amazon. In case you don’t know, Amazon is so huge, it is the best thing that can happen to a Zazzle seller since it brings your products to a whole new market.

Unfortunately, I have not yet found out what you have to do to get your Zazzle items included in Amazon’s online shop. But believe, I am working on finding it out! One theory is that they include your most popular designs. But they only do this for a short time. Items you find today might not be available in two weeks. During the last couple of months I had seen several of my products on Amazon.com, Amazon.co.uk and even Amazon.de come and go. Whenever I am selling one particual item twice per week, I can be sure that it is on Amazon. It was the case with my “Hot TEA-cher mug” and my “Santa Monica Pier Green Orange Sparkles Edit Gel Mouse Mat” which I had just sold three times in two weeks before Christmas and all three of them to the UK – it’s listed on Amazon.co.uk 🙂

These are my current products on Amazon:


Santa Monica Beach – Sparkling Pink Photo Edit Clocks


Hei er Lehrer – lustiges Wortspiel des HEISSEN Tassen

Santa Monica Pier Green Orange Sparkles Edit Gel Mouse Mats

Santa Monica Pier Green Orange Sparkles Edit Gel Mouse Mats

This post is not only useful for Zazzle sellers, it does also apply for Cafepress, Etsy, Ebay or any other website or product you want to promote.

Most Twitter members make one simple but huge fault:

They join Twitter, tweet some messages and are crushed that their “promotion” does not have any effect.

If this sounds like your experience, you did it all wrong.

Sorry to say this but Twitter is an easy website for free promotion but you need to do it the right way!

It has no use sending out tweets and then hoping to sell something. Twitter is a social website, so you need to be social!

What you have to do in order to generate success through Twitter:

  1. Find Twitter users with similar interests and related tweets. Use the search box on tip of the Twitter page and search for a relevant topic, e.g. Zazzle. Then follow some users who share the same interest.
  2. When you see related tweets (e.g. about Zazzle), click on “retweet” and share their tweets! That way you spread their word and most Twitter users are very likely to go to your profile, follow your tweets and retweet what you had to say!
  3. When you receive a notification from Twitter that someone followed you, check out their profile and follow them back!
  4. When you receive a notification that some has re-tweeted a tweet than it is your duty to retweet one of their tweets!

Image via CrunchBase

Once you get the ball rolling, your “circle” of retweeting users will grow and so will your influence!

I myself make it a daily habit to check my emails for notifications and then I actively follow back and retweet.

What I do not like at all are people who do not return the courtesy of re-tweeting. They got it all wrong, are probably still hoping for some success through Twitter and will eventually fail.

So, let’s all retweet and grow our success together, shall we?

You can find me on http://www.twitter.com/stine1_online and don’t forget to retweet 🙂

This is an extremely helpful article about Wanelo and Zazzle. I did not know about stories myself! You need to check it out!

Zazzle Blog

Wanelo, pronounced “wah-nee-loh” from Want -Need-Love, is a social shopping website where you can save and share your favorite products from various sites. With more than 10 million users, it’s a great website to gain exposure for your store, and with its recent app update, it’s creating more buzz than ever. In the new version of the Wanelo app, the user is prompted to share their Wanelo profile, which contain wishlists and collections, via email, SMS, or social media as soon as he or she logs in.  With the holidays coming up, this is the perfect time to get your products on Wanelo and onto poeple’s wishlists.

Wanelo Overview

To create a Wanelo account, go to http://wanelo.com and login with your Facebook or email address. Once you have selected your preferences, and followed three stores and three people, you can set up your profile and then start adding products, curating collections, and…

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This is a feature many sellers were waiting for and I know you will love it! I will experiment with it very soon, too 🙂

Zazzle Blog

A new Zazzle feature allows designers and associates to create curated landing pages. For example, you can now create a landing page that has related products like Holiday Cards & Stamps or Gifts & Wrapping paper, or Plates, Mugs & Placemats. You can use your own products and products from other designers.

How to build your collection link:

You will need:
1) Your associate ID
2) All the product ID’s you’d like to show in your collection (separated by commas)

Full link:

http://www.zazzle.com/pd/collection?rf=associateID&lst=PID,PID,PID

Part 1:  Collection URL
http://www.zazzle.com/pd/collection

Part 2: Asscociate ID
?rf=associateID

Part 3: Product ID’s separated by commas
&lst=PID,PID,PID

Example: Holiday Cards & Stamps Collection

Full link:

http://www.zazzle.com/pd/collection?rf=238296080551201785&lst=161655636166981939,137202930403516011,37183546205397443,161791387439208967,172455685532899032,172290389752479876,172823116992218083

Collection Page View:

Collections

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Triond is a great site that let’s you blog for free and does even pay you for it!

On Triond, you can write informative articles and blog about topics you enjoy. I am blogging about my adventure on Zazzle for over a year. I mostly post my weekly sales or recommend special product lines (e.g. Halloween related products or the most beautiful iPhone 5 Cases). Triond is easy to use and they publish your content on over 10 of their network sites according to the topic you write about to ensure targetted audience.

Here are a few examples of what I am publishing on Triond:

My Recent Zazzle Sales (2013, Week 24)

Is Zazzle Too Expensive?

Some SEO Facts About My Zazzle Shop

Spooky Halloween Gifts

Zazzle Design of The Day: Scenic USA

Zazzle Shop Showcase: Dandilyonfluff

Colourful Cases for Your iPhone Five

Kool Keychains are Great Gift Ideas

Looking for Scenic Wall Stickers to Improve Your Home?

50 Shades of Zazzle

As you can see, I blog about a variety of Zazzle related topics and share some advice for other Zazzlers.

And the best part is that you can earn money by writing! Triond does pay you. Although it is just peanuts (a few cents per article), it adds up and I receive a payment of about $1 a month. That’s $12 per year for advertising my Zazzle store for free. Pretty cool, huh?

So there had been really horrible news around lately that we sellers would not earn any volume bonus anymore. I myself had misunderstood the official Zazzle news. I thought that from July 2013 on, we only can earn bonus when we REFER sales. But that is not true, the basic seller volume bonus remains, the only thing that changes are the percentages. We will earn less (in my case 1% instead of 7% in a regular month.

This is the official information about Zazzle’s volume bonus from their website:

Volume Bonus Program

Multiply your Zazzle earning power beyond your royalties with volume bonuses!

As a Zazzle Associate, you can earn volume bonuses by referring your sales on Zazzle. The more you sell, the more you earn!

New tiers and payout for new program:

  • Earn money on your store and marketplace sales
  • Bonuses start at just $100
  • Build a bigger bonus payment by combining your sales from multiple accounts
  • This program and ALL selling on Zazzle is 100% FREE!

Starting July 1, 2013:

Monthly Base Sales % Bonus
Level 1 $0.00 – $99.99 0%
Level 2 $100 – $999 1%
Level 3 $1,000 – $4,999 5%
Level 4 $5,000 – $99,999 12%
Level 5 $99,999 and above 17%

(Calculated as percentage of Base Sales)

The source of this information, some FAQs and more can be found directly at Zazzle HERE.

Since Christmas is approaching extremely fast, I thought it might be nice to share one chapter from my Zazzle eBook with you. Totally free of charge, I hope you enjoy it!

Effective but FREE marketing for your Zazzle shop and products

Chapter 5: Zazzle Itself

What other website would be better for promoting your items than Zazzle itself? The basic goal for a fairly new shop should be to get your shop and your designs noticed. That is why I consider it utterly important to browse around other shops. Maybe you find them while browsing interesting products or while checking potential topics and tags (or rather your “competitors”). If you like a store, why not show that like by clicking the “thumb up” for that store?

Most stores have this feature activated and when you like a store, you are also asked whether you would like to be informed about new products. It is up to you to use this feature or not. I have it activated. When receiving the daily (or weekly/monthly) newsletter, I take a look at the new products and when I like a design, I go there and also click the button on the product page. Sometimes I also leave a comment on a new product to show the Zazzler that I apprechiate his/her work.

Now you might be asking yourself how this will help you.

That’s pretty easy: When you like a shop or item, the Zazzle member will receive an email notifying him/her about it and the chances are always high that you will receive a “like” and/or comment in return! The more people like your shop and your items, the more popular you and your designs will get. Perfect for our goal!

So, why don’t you start with liking my Zazzle shop?

http://www.zazzle.com/stineshop

My eBook is available to buy at Smashwords and Amazon here:

 

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