Starting July 20th (Zazzle only updates pricing due to royalty changes once a month), I will conduct an experiment. My goal is to increase sales and what will I try to achieve this? Well, my current royalty is set to 14.9% (not 15% since then Zazzle deducts 5% of your royalty earnings for fees). During my experiment, I will lower the royalty rate to 5% to the more expensive products on Zazzle, including canvas prints, messenger and laptop bags and things I seem to never sell, e.g. wristlets, wallets, belt buckles and some other stuff. On the other hand, I will increase the royalty on my 10 or 20 most popular items to 30% to see whether this will make them less attractive.

What do you think will happen after July 20?